Out of all of the social networks, Facebook is one of the trickiest to start building a community on. You can’t go and find potential new followers like on Twitter and Instagram, they pretty much have to come to you. If you’re starting out at zero with your Facebook Business page, here’s how you can start to grow your community.
Invite your (relevant) friends and family
I don’t mean that some family and friends are irrelevant, I mean that depending on your blog or business, invite friends and family to like your page that are similar to your ideal reader or customer. It’s better to have less likes from people who will actually engage with your content than more likes from people who will never give a poop about your posts.
Send an email to your list
Have an email list? Erm, you should, and in one (or more) of your emails, mention your new Facebook page and tell them what they’ll get if they like it, for example “like our Facebook page for free haircare tips for between appointments.”
Your email list is probably made up of your most dedicated readers and customers, so they’ll probably be pumped to follow you on the big FB.
Pay to promote your page
This is a quick and easy way to start to build up your community. Facebook allows you to serve ads to people asking them to like your page, and you can get pretty specific with your targeting, based on age, gender, location, interests, and more.
Try this out with a budget of £50 or so and get really specific with your targeting, and you’ll be off to a good start.
Encourage Facebook likes in person
If you mainly interact with your customers or readers face-to-face, then you need to be telling them about your page in that setting too. Try putting up a sign in your shop encouraging customers to visit your page, prompt them to do so when they’re checking out, and better yet, incorporate it into your normal conversations with them. For example, if your salon client says that she has trouble back combing her hair herself, let her know that you’ve shared a video on your Facebook page recently that will help her out. Which leads me to…
Share interesting and helpful content
Even if you do all of the above, your community won’t grow if you’re sharing crap content. Don’t constantly be talking about your business or trying to sell something, give your customers or readers lots of useful info that will make their lives better and easier. For example, a website that sells hotel packages should be sharing content that helps their customers travel easier, like packing tips, hotel stay advice, etc. Share good stuff, and you’ll see the likes come in organically.
Now that your Facebook community is starting to grow, read this post on how to get your customers and readers talking about you on social media— word of mouth is FREE marketing!