One quarter of the way through 2016— DAYUM! Welcome to my 3rd blog + biz income report (have you read last month’s?) I’m about to break down the numbers of my freelance business and websites, including how much ££ I make from it all.
Why share my income?
Sharing blog and business income reports have become pretty common in the blogging community in the US, since Pinch of Yum pretty much pioneered the trend (see their report from February if you want your effing mind blown) but it’s pretty uncommon in the UK.
To be completely frank, it annoys me. I’ve read articles or sat in on seminars about making money with your blog, but no one breathes a word of any numbers that have pound signs in front of them.
But, how am I supposed to learn from you if you’re not telling me what you charge for a sponsored post, or how much you make from advertising?
And in my honest opinion, the UK blogging world will be much better off if we all start publicising what we charge for our blog shiz. Especially because most of you are really undervaluing yourselves as bloggers, and I’m a bit sick of brands being able to take advantage of that. But that’s a whole ‘nother post for a whole ‘nother day.
So, this income report series was born. You are going to find out exactly how much money I made from my blog and freelance business in March 2016.
How it’s broken down
I currently have three websites– this one, Love and London (which is now primarily a Youtube channel), and The Abroad Guide. Each works mostly independently of each other so I’ve separated my traffic stats and my earnings out for each site, and have included any client work that isn’t directly related to one of the sites in a separate section.
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The Abroad Guide
Monthly Visitors: 56,799 (-33.4%)
Visits: 63,100 (-33%)
Pageviews: 80,007 (-31%)
Email subscribers: 844
Total: £456.24 (-59.45%)
Visitors: 1,593 (+323%)
Visits: 1,866 (+318%)
Pageviews: 2,605 (+248%)
Email subscribers: 60
Love and London (website)
Visitors: 8,481 (-10%)
Visits: 9,258 (-10%)
Pageviews: 23,339 (-12%)
Love and London (Youtube channel)
Watch time: 80,308 minutes (+62%)
Views: 24,865 (+65%)
Average view duration: 3:13 (-1%)
Net subscribers gained: 447 (+74%)
Client work: £2,008.42 (-11%)
TOTAL NET PROFIT FOR MARCH 2016: £2,351.15 (-28%)
Huge drop in The Abroad Guide traffic
To be honest, I haven’t put the time into The Abroad Guide that I should have this month. We only had two new posts, one of them being sponsored, and I haven’t been refreshing old content like I planned.
Because we have so much great content that was produced almost 3 years ago, instead of constantly writing and publishing new content, over the last few months I’ve been instead updating old content, adding Pinterest-friendly images and republishing them, which is a really time efficient way to “create new content” without having to reinvent the wheel, and to also get the post back on Google’s radar. And because Pinterest is the site’s biggest traffic driver, I need to have Pinterest images on ALL blog posts really!
Read next: How to Optimise Your Site for Pinterest
Huge increase in Socially Jess traffic
A couple of my posts were shared by Facebook pages, which explains the significant increase in traffic this month. In fact, Facebook referrals grew over 2000%! Pinterest referrals grew 900% too. My Pinterest work is starting to pay off.
1,000 subscribers on Youtube!
Woop woop! This is an exciting milestone for Love and London— I know that subscribers aren’t everything, but hitting 1K means that I’m now able to start attending some of the more advanced Youtube courses as well as some more of their creator events.
More importantly, I’ve had a HUGE jump in monthly watch time and views, mostly due to a couple of videos doing SUPER well (this one now has over 30,000 views). It just goes to show that if you take the time to create good content that people are searching for, and you properly SEO the crap out of it, that over time, Youtube will reward you.
New expense – ConvertKit
I signed up for ConvertKit this month, due to needing an email system that could do some segmenting for my webinar that I held earlier in the month.
So far, so good— at about £20/month, I’m looking forward to utilising this better. I’ve yet to tap into the nitty gritty of what ConvertKit can do with my list.
A drop in affiliate commissions
Due to January being a slower sales month than Dec (obviously), my commission for Amazon Associates and Viglink was way lower than last month, although it was still pretty damn good considering that it’s all passive income.
What’s up for April
This month, Pinterest launched advertising in the UK and I jumped on that QUICK. I’ll report some of my findings in the next income report.
My current contract (that’s that number for “client work“) will finish up at the end of April, but because I’ve only been in their office 3 days a week, I’ve had a bit more time to work on all of my own work, which should be reflected in some of April’s numbers (but will also mean my client work revenue will be a lot lower.)
Most excitingly, payments for the new advertising program that I’m using on The Abroad Guide will start to trickle in. The way that payments are made is a bit strange, so next month’s numbers won’t properly reflect this, but from what has been reported so far, I’m making double what I have with Adsense in the past, even with this big traffic drop! The name of the network is The Blogger Network, and I’ll give you more details about them next month.
See you in May!