Welcome to my very first Business + Blog Income Report. I’m about to tell you exactly how much money I made from my blog and freelance business last month. EEK!
Why share my income report?
Sharing blog and business income reports have become pretty common in the blogging community in the US, since Pinch of Yum pretty much pioneered the trend (see their latest if you want your effing mind blown) but it’s pretty uncommon in the UK.
To be completely frank, it annoys me. I’ve read articles or sat in on seminars about making money with your blog, but no one breathes a word of any numbers that have pound signs in front of them.
But, how am I supposed to learn from you if you’re not telling me what you charge for a sponsored post?
And in my honest opinion, the UK blogging world will be much better off if we all start publicising what we charge for our blog shiz. Especially because most of you are really undervaluing yourselves as bloggers, and I’m a bit sick of brands being able to take advantage of that. But that’s a whole ‘nother post for a whole ‘nother day.
So, we’re doing this. You are going to find out exactly how much money I made from my blog and freelance business in January.
How it’s broken down
I currently have three websites– this one, Love and London (also a Youtube channel), and The Abroad Guide. Each works mostly independently of each other so I’ve separated my traffic stats and my earnings out for each site, and have included any client work that isn’t directly related to one of the sites.
January 2016 traffic stats and income:
The Abroad Guide
Page views: 136,700
Affiliate earnings (Amazon + VigLink): £118.03
Advertising (Adsense + Ad Spots): £258.66
Sponsored Posts: £160
Love and London
Affiliate earnings: £14.75
Client work (after taxes + deductions): £249.66
And don’t forget, businesses have EXPENSES.
Travel to networking events/meetings: £21.70
Wifi pass: £13.90 (we didn’t have internet in our new flat for two days– #freelancerproblems)
Pinterest advertising £5.60
Total revenue from three sites: £551.44
Total expenses: £48.20
Total net profit including client work: £752.90
January was a weird month for me.
We moved house, and client work was slow (obviously).
December and parts of January were huge for me in terms of affiliate commissions (I think in December alone I made just about £1,000) but I won’t see that money until the end of February, and the same goes for a sponsored post for The Abroad Guide that will be a nice chunk of cash.
What worked in January:
I put together a plan for the relaunch of our e-book for The Abroad Guide. It’s something that was a bit of a flop for me because I rushed it out and didn’t have any kind of plan for it. But with that plan, I’ve been working hard at creating related blog content that is driving email list sign ups of people that I will eventually be able to soft sell the relaunched e-book to.
Right at the start of the new year, I also created a spreadsheet where I’ll be able to more easily track my income and expenses, and also compare my earnings to my monthly goals. It’s helpful to have concrete numbers that I need to meet by the end of the month, it’s super motivating.
What I’ll do differently in February:
February is going to be a big month financially for me, not just because all that money that I’m currently waiting on will land in my bank account, but also because I’ve taken on a new client that will take up 95% of my time in February.
It’s good— the consistent money will make up for the slow January, and will help pay for some upcoming (and already incurred) life costs, like flights to New York for a wedding, application fees for my visa renewal, etc.
However, it means blog stuff will have to go on the back burner bit if I want to not go absolutely mad.
Thankfully, I have a girl back in the states that is brilliant when it comes to helping me with getting some blog shit done, so I’ve asked her to take up some extra work to help keep things running.
I’ve also had to push the relaunch date of the e-book back, which is annoying, but, will give me more time to make sure it’s all done correctly and well, so that it’s a success.
So there it is– my first blog and business income report. What do you think? Was this helpful, or TMI? Let me know in the comments below.