Welcome to month TWO of my business + blog income reports! I had some great feedback from you guys on my January income report, so you can expect to find them pretty regularly here from now on.
Why share my income?
Sharing blog and business income reports have become pretty common in the blogging community in the US, since Pinch of Yum pretty much pioneered the trend (see their report from January if you want your effing mind blown) but it’s pretty uncommon in the UK.
To be completely frank, it annoys me. I’ve read articles or sat in on seminars about making money with your blog, but no one breathes a word of any numbers that have pound signs in front of them.
But, how am I supposed to learn from you if you’re not telling me what you charge for a sponsored post, or how much you make from advertising?
And in my honest opinion, the UK blogging world will be much better off if we all start publicising what we charge for our blog shiz. Especially because most of you are really undervaluing yourselves as bloggers, and I’m a bit sick of brands being able to take advantage of that. But that’s a whole ‘nother post for a whole ‘nother day.
So, this income report was born. You are going to find out exactly how much money I made from my blog and freelance business in February 2016.
How it’s broken down
I currently have three websites– this one, Love and London (which is now primarily a Youtube channel), and The Abroad Guide. Each works mostly independently of each other so I’ve separated my traffic stats and my earnings out for each site, and have included any client work that isn’t directly related to one of the sites in a separate section.
February 2016 traffic stats and revenue:
The Abroad Guide
Visitors: 80,028 (-13.8% from last month)
Page views: 109,605 (-14.4%)
Affiliate earnings (Amazon + VigLink): £696.72 (+490%)
Advertising (Adsense + Ad Spots): £183.52 (-29.05%)
Sponsored Posts: £245.00 (+53.1%)
Total: £1,125.23 (+109.6%)
Love and London
Visitors: 8,881 (+15.6%)
Pageviews: 24,842 (+17.1%)
Total: £0 (-100%)
Visitors: 370 (+11.1%)
Pageviews: 736 (-27%)
Earnings: £0 (same as last month)
Client work (after taxes + deductions): £2,234.55 (+759%)
And don’t forget, businesses have EXPENSES.
Pinterest advertising: £22.18
Paypal fees: £3.09
Writer for The Abroad Guide: £37.80
Total revenue from three sites: £1,125.23
Total expenses: £70.07
Total net profit including client work: £3,289.72 (+336.9%)
What’s changed this month
Obviously, client work has been plentiful . However, as I mentioned in last month’s income report, this is of course at the sacrifice of the websites. But, I’m pretty proud of the fact that I’ve still been able to publish weekly on this site— woohoo!
That being said, The Abroad Guide has seen less attention, and Love and London has unfortunately gone almost completely off my radar– only one new video since the beginning of February. But, what’s been awesome is that my Pinterest traffic is still climbing, so my stats are actually HIGHER this month.
Need help with Pinterest? Here’s How to Get Your Visitors to Start Pinning from Your Site
Things that went well this month
Yay for affiliate earnings being paid out! You can see that December was a big month for The Abroad Guide (for obvious reasons) mostly with Amazon Associates.
I also was paid out for a sponsored post that went live in December that was through the Her Campus blogger network. I should note that when I sell sponsored posts directly, full payment must be received before the post is published, but with networks, things work a bit differently.
What didn’t go so well in February
I just didn’t have enough time to spend on all of the sites! I’m looking forward to this changing.
Things that will be different in March
I am on holiday (a staycation rather) in the second week of March, and then will drop down to 3 days a week of client work instead of 5 towards the end of March, which means the sites will get two full days of attention. I plan on launch something brand new for this site, which I’m super excited about, so keep an eye out !
I’ll also be going back to weekly videos for the Love and London YouTube channel. Even though I haven’t published videos consistently in a little while, the channel continues to grow and I want to keep that going.